Social Media News

Organic Reach is in Decline

It’s no secret that most social platforms operate on a pay-to-play model for brands. But there are still many ways to improve your organic reach.

When it comes to organic reach, not a lot has changed over the past few years. The average number of people who see posts on social media that aren’t backed by ad dollars is still low.

It’s no secret that most social platforms operate on a pay-to-play model for brands. On Facebook, the average reach of an organic page post hovers around 5-20%. That means roughly one in every 19 fans sees the page’s non-promoted content. The easiest way to boost distribution and direct sales, is to boost your ad budget.